Free resources for consumer-packaged goods entrepreneurs

Park Guides

Helping food and wellness brands grow.

The free Park Guide collection is designed to help aspiring and growing food, beverage, and wellness product brand owners as they scale up their businesses.

The guides provide insights, questions to ask and customized lists to support every stage of the consumer packaged goods journey.

Screenshot 2024-01-02 at 10.12.47 AM.png

Ready to get started?

Explore the guides

Social Media 101

Social media platforms are a powerful tool to build brand awareness and connect directly with a target audience. When used strategically...

Financing 101

Consumer packaged good companies have a wide range of financing approaches to consider. It is important for brand owners to do the...

Finding a Sales Broker

Growing packaged goods companies often find it challenging to make those first connections with retail chains and many choose to be...

Competitive Analysis

In the consumer packaged goods industry the competitive landscape is complex and continually changing. For any stage of food, beverage...

Label Design 101

Designing a packaged goods label is an opportunity for brand owners to convey their brand message but they must also create a label that...

Trade Show 101

Attending trade shows is a great way for food, beverage, wellness, and consumer packaged goods companies to build their industry...

Retailer 101

The path forward for food, wellness and consumer packaged goods (CPG) brand owners who are ready to scale up their marketplace...

Finding Co-Packers

For many food, beverage, wellness, and consumer packaged goods (CPG) brand owners, partnering with a co-packer (also called a...

Grant Funding

Being a food, beverage, wellness, and consumer packaged goods (CPG) brand owner can be challenging in the early stages. Being awarded a...

Finding Packaging

Most food, beverage, wellness, and consumer goods (CPG) brand owners will have multiple versions of their packaging over time. The need...

Finding Distributors

Having a system in place to deliver products to a retailer’s store or warehouse is a vital piece of the logistics puzzle for food,...

Take the next step...

Concept To Market Sprint

Your roadmap to a successful product launch.

Learn More

Our Sponsors

Sign up for Park News

Receive startup news & insights, exclusive event invitations and more directly to your inbox