The Business Model Canvas has become a widely used tool in recent years to help early stage companies view the different components of their business and how they relate to each other.
It is a one page snap shot of the production, customer and financial focused functions of a business.
For a brand owner, populating a version of the Business Model Canvas is time well spent and will help identify underdeveloped components of the business.
Attached is an example of a BMC template created by the Venturepark Labs team with example of content that would apply to a consumer packaged good business.
For more reading or for a downloadable template check out: https://www.strategyzer.com/canvas
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